The goal of this project was to re brand an existing shop around Chicago land. I am really big into street wear and fashion so I chose to re brand a shop that I think needed an new identity. Boneyard Chicago is a consignment store that sells vintage sports clothing as well as the newest street wear from brands like supreme, nike and adidas. The original logo is a Skull with a fork and a knife crossing. I really didn't think it conveyed the what the store is about. For my design I used a sports jersey font and added the crossing bones as an homage to the original logo. I think my design is much more easier to understand and is cleaner overall.